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The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to makeup artists, software programmers to steadycam operators, who are in constant demand around the world. Florida's best-selling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events - the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11, and the growing cultural divide between conservatives and liberals - have put the U.S. at a substantial disadvantage.
The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to makeup artists, software programmers to steadycam operators, who are in constant demand around the world.
Florida's best-selling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class.
The United States was, up until 2002, the unparalleled leader in creative capital. But several key events - the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11, and the growing cultural divide between conservatives and liberals - have put the U.S. at a substantial disadvantage.
Though you may know Richard Florida from the popular audiobooks The Rise of The Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life, Cities and the Creative Class and The Flight of the Creative Class, Florida is actually one of the most renowned Business and Nonfiction authors in our catalog. In total, we carry 5 audiobooks from Florida on AudioBookStore.com, with the latest Business title being: Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life. The Flight of the Creative Class was added to our catalog in 2010, making it the author's oldest audiobook available on our website, while The Rise of The Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life is the most popular and bestselling audiobook from Florida. Enjoy over 43 hours of audiobook listening from Florida, among the 5 audiobooks we have available. With such a wide variety of audiobooks, we know you're sure to enjoy Business books from Richard Florida. Florida was born on January 1, 1957 in New Jersey. For more audiobooks and information on Richard Florida, please visit his page on AudiobookStore.com: Richard Florida audiobooks.
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