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Audio Books > Nonfiction > Economics > Buyology (Unabridged)

Download Buyology Audiobook (Unabridged)

Buyology (Unabridged)
 audio sample
Narrator: Don Leslie
Format: Unabridged
Release Date: October 2008
Audio Length: 7.25 hours
Rating: 44 out of 54 out of 54 out of 54 out of 54 out of 5 (3157 ratings)
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http://downloads.audiobooks.com/FREEDL_chime/9780739376010.mp3 Audio Sample

Publisher Summary
 

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. • Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest. • "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

About the Author: Martin Lindstrom
 

Though you may know Martin Lindstrom from the popular audiobooks Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy and Buyology: Truth and Lies About Why We Buy, Lindstrom is actually one of the most renowned Nonfiction and Business authors in our catalog. In total, we carry 2 audiobooks from Lindstrom on AudioBookStore.com, with the latest Business title being: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Buyology: Truth and Lies About Why We Buy was added to our catalog in 2008, making it the author's oldest audiobook available on our website, while Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy is the most popular and bestselling audiobook from Lindstrom. Enjoy over 17 hours of audiobook listening from Lindstrom, among the 2 audiobooks we have available. With such a wide variety of audiobooks, we know you're sure to enjoy Nonfiction books from Martin Lindstrom. Lindstrom was born in Denmark. For more audiobooks and information on Martin Lindstrom, please visit his page on AudiobookStore.com: Martin Lindstrom audiobooks.

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