Buyology Audiobook (Unabridged)

Buyology (Unabridged), by Martin Lindstrom
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4 out of 54 out of 54 out of 54 out of 54 out of 5 4 (3,157 ratings) (rate this audio book) Author: Narrator: Don Leslie Publisher: Random House Format: Unabridged Audiobook Release Date: Audio Length:
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: • Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. • Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards. • Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. • Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest. • "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer. Download and start listening now!

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About the Author

Author Martin LindstromThough you may know Martin Lindstrom from the popular titles Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy and Buyology: Truth and Lies About Why We Buy, Lindstrom is actually one of the most renowned Nonfiction and Business authors in our catalog. In total, we carry 2 audiobooks from Lindstrom, with the latest Business title being: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Buyology: Truth and Lies About Why We Buy was added to our catalog in 2008, making it the author's oldest title available on our website, while Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy is the most popular and bestselling from Lindstrom. Enjoy over 17 hours of listening from Lindstrom, among the 2 audiobooks we have available. With such a wide variety, we know you're sure to enjoy Nonfiction books from Martin Lindstrom. Lindstrom was born in Denmark. For more choices and information on Martin Lindstrom, please visit his author page: Martin Lindstrom.